213w wine imports

the company philosophy originated out of the need to understand why certain wines matched better with particular cuisines. for example and in general, for most palates a red wine with a bit of sweetness can balance and work with a dish that is spicy, but the same wine will not be as good with a fish soup. there are of course always exceptions and we wanted to understand more about these differences so that we could select better wines for the meal. to this end we first selected out wines that were vinified using a single grape. we rationalized that if we could try to begin to understand the one grape and the various natural manipulations from the vine to the wine, we would be well along our way. this philosophy still holds true today as many of our wines are single grape varietals. our next step in this process has been to take a closer look at the terroir. this may be a disputed concept, but we feel that where a grape grows influences its flavor. thus we are very interested in grapes from single vineyards (versus from several different blocks and geographical locations), organic cultivation, natural fermentation (no added yeasts) and minimal intervention post harvest. we believe that these factors also play a major role in the vinification process and if we are to understand then we must consider the wine in the most natural state as possible as determined by the vitner. this quest has led us to have a very good dialog with all of our producers and to visit them on a regular basis, to help see the progression of their craft, and on ocassion to help them harvest. this journey has also led to numerous educational seminars in Norway in the presence of the vitners and producers so that their knowledge and passion may be expressed.

to provide excellent value wines and spirits to clientele in norway, focusing primarily on the HoReCa sector, but also with a growing interest in introducing select products to the norwegian wine monopoly.

we believe that to identify excellent products one must make an attempt to understand the vinification process. to this end one must continually establish and maintain a good contact with the producer. One must visit them and see how they craft their wine. In many regards the producers have a signature or fingerprint. The strategy is to identify the signature that functions best with the norwegian palate. the next step is to collaborate with wine gurus, and visit wine fairs to keep constantly tasting and tasting. It is not often that we select and market every wine from a given producer; nor do we purchase year. the wines must live up to our and our customers expectations. only through this mechanism do we feel we can achieve our mission.

the norwegian public is enjoying wine more and more. due to a alcohol high tax structure in the country the norwegians typically do not imbibe as much as the rest of the europeans. norway does have a good economic system, however that does not mean that one wishes to purchase expensive wines, quite on the contrary, value based products drive demandnorwegians prefer red wine over white wine with a 3:1margin, and they are also very fond of BIB or bag in box. although this may be valued based, it also is highly driven by the transportation factor. to carry a BIB or 4 glass bottles through the woods or up a mountain slope to the cabin can be challenging enough with out the added weight. In addition glass on a boat is typically frowned upon, and the BIB will flatten out when it is finished such that the transportation back is also easy compared to the heavy glass bottles that must be recylced.

• manage a portfolio of distinctive wines in multiple price tiers

• identify great wines that match with norwegian cuisine

• feed HoReCa with competitive handpicked wines not available at the monopoly

• provide private consumers value wines through the wine monopoly (but not the same wines that are in HoReCa)

• educate our clients and further the intentions of our producers

• develop a great logistics paradigm

we are a small family owned business and we wish to maintain this style feeding the wine market with high quality products and exceptional service.

we currently collaborate with vinosseur (www.vinossuer.com), procura, non dos (www.nondos.no) and loredanna and finn robberstad.

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  conceived in late 2008

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  first pallets purchased during the finance crisis in 2009

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  first tenders wins at the monopoly in 2010